The “Who” Behind the Work

Sonny Sultani

Founder + CEO

Sonny is an award-winning ‘marketer and the Founder + CEO of Behind the Work. After growing up in Chicago, he attended Harvard and Columbia University, and graduated with a Bachelor’s and Master’s in communication from Northwestern University. With two+ decades of industry experience and having successfully run a startup from the ground floor to acquisition, Sonny is a savvy entrepreneur who understands your business and can help connect the dots when it comes to your marketing strategy. He enjoys supporting local artists and is an active volunteer in the inner city.

John Daniels

Managing Director

John brings more than 25 years of agency leadership experience to Behind The Work. As Managing Director, he leads team development and oversees client strategy to drive measurable growth and long-term value.

John believes leadership is the responsibility to care for those in one’s charge. He holds a Bachelor of Science in Applied Psychology from the University of Hertfordshire and completed Project Management studies through MIT. Outside of work, he is a husband and father who enjoys music, travel, and caring for a revolving pack of special needs rescue dogs.

Seth Trimble

VP + Partner

Seth is a native Pennsylvanian and graduated from DePaul University with a degree in Classical Cello Performance. As a Partner at the agency, Seth focuses on the growth and success of the agency as a whole while leading the Platform Operations department and Hubspot programs. By analyzing your existing strategy, technology, and goals he will help develop your strategy and tech stack to ensure your marketing campaigns are reliable, transparent, and perform as expected. Aside from his work as a marketer, Seth is also an accomplished multi-instrumentalist and composer.

Annalee Johnson

VP of Operations + Planning

Annalee was raised in Illinois, and graduated with a degree in Scenic Design from UIUC. After a storied career of set design work in Chicago theater, she took her outstanding organizational talents to the corporate level. With over a decade of experience in marketing operations and B2B marketing, Annalee uses her diverse talents to provide efficiencies and orchestrates all of our back-end functions to ensure you are getting optimal results from your marketing efforts.

Nikki Anderson

Director of Content Strategy

Nikki grew up in Springville, UT, and graduated from Utah Valley University with a degree in writing studies. She has a decade in the digital marketing space and a passion for helping businesses tell compelling stories, find their audience, and hone their brands. As the content strategist at Behind The Work, Nikki spends her days crafting content, fueling ideas, and living her best creative life. She is also a multi-tasking Mom to four amazing kids. When she has a moment to breathe, you’ll find Nikki whipping up something delicious in the kitchen or getting lost in a good book. 📚

Cailey Kidman

Lead Marketing Strategist

Cailey grew up in the Dallas-Fort Worth area, and graduated with a Bachelor’s Degree in Business Administration for Marketing. She is a highly organized and detail-oriented Marketing Strategist at Behind the Work with many years of experience in various industries. When Cailey is not chasing after her two little girls, you can likely find her curled up on the couch watching reality TV or at a Mexican food restaurant.

Jean Marco Romero

Marketing Technology Specialist

Jorge Sanchez

Paid Media Specialist

Joshua Ulrich

Marketing Strategist

Karen Martinez

Web + Design Specialist

Karen is a Web + Design Specialist at Behind the Work. She has spent the last three years creating custom modules, improving unique HubSpot themes, and is currently most passionate about her work at the front-end development stage of the content building process.

Karen has an Engineering Degree in Digital Graphic Design from CETYS University in Tijuana, Mexico. When she’s not deep into a task, you can assume she’s either playing Rocket League, taking a beauty nap, or taking a walk with her two chihuahuas, Frankie (James) & Capone (that’s right, two outlaw names for the irony of it).

Moises Gomez

Lead Paid Media Strategist

Moises Gomez, based in Nicaragua, has demonstrated expertise in SEM Marketing over the past four years. His experience includes managing portfolios exceeding $500,000 across diverse sectors such as dentistry, healthcare, B2B, local services, lawyers, and e-commerce. He is recognized for enhancing communication and teamwork through streamlined SOPs and improved onboarding processes. His approach involves maintaining authenticity with clients, developing growth strategies, and navigating challenges to uphold strong relationships and achieve collective goals.